Miami Music Week
is the craziest seven days of the year for the dance music community. Endless parties, Ultra Music Festival,
and every industry mogul in attendance, there is no migration like the one in March to the sunny climate of South Florida. Not only is Miami Music Week one of the biggest parties in the world, it is also a launching point for artists to debut their new music for the year, make a statement of who they are as an artist, and collaborate with other artists for future endeavors.
In 2014, there were numerous breakout acts, but one in particular was Oliver Heldens
. The Dutch producer burst onto the scene at the forefront of a new genre movement coined “future house” at the tender age of 19 years old. With his infectious melodies and groovy basslines, Oliver Heldens influenced the crossover of deep house onto the radio with his second single, “Last All Night (Koala).
" With multiple appearances this year in Miami, the Dutch powerhouse is one of the most highly-anticipated acts to come down on the tropical city, and we here at Only The Beat have our 5 reasons why you need to see Oliver Heldens in Miami.
1. Coveted Spot On The Ultra Main Stage
Ultra Music Festival is the leading electronic dance music festival in the world. They have become a worldwide phenomenon, and every DJ has dreamed at one point in their career to be on the esteemed lineup. With Tomorrowland and TomorrowWorld appearances already under his belt, it seemed only fitting that Oliver Heldens takeover the main stage at this year’s Ultra Music Festival in Miami. Ultra is notorious for their epic production set up on the main stage with the vortex design, and when Oliver Heldens is behind the decks on Saturday, fans will not stop shuffling their feet and dancing once he starts. With next-level visuals and an unparalleled sound system, the Dutch superstar is sure to have the performance of a lifetime and fans attending will definitely not want to miss out.
2. The Rise of Future House
If there were two genres that had their moments this year, it was tropical house and future house. At the pinnacle of future house, it can be debated who the actual founder of the genre, but there is no denying that Oliver Heldens surfaced as a leader. The fun-loving producer infected the world with his breakout out track “Gecko” and has not disappointed sense. Since deep house’s explosion, future house has provided a great medium for fans of the underground and fans of more commercial forms of house to converge. Oliver Heldens undoubtedly displays his innate creativity with every venture he embarks on, and his future house influence will unmistakably shine in Miami this year.
3. His Most Recent Output, “Melody”
2014 has been quite the year for Oliver Heldens. When he broke out with “Overdrive (Gecko)” and “Last All Night (Koala)” to follow-up, every dance fan knew that this young producer was a force to be reckoned with. Right before his departure to Miami, Heldens released his latest single, “Melody,” that brought forth a new side to his production capabilities. Introducing the track with an orchestral sequence of strings, Oliver Heldens fuses classical elements with his signature, groovy dance flair to spawn a creative tune unlike anything out there. Check it out here
before you head down to Miami as he is sure to play this in every set he mixes.
4. Heldeep Pool Party @ Delano Beach Club
Oliver Heldens’ Heldeep Radio Show has become a launchpad for some of deep and future house’s most promising acts to showcase their music to a wide audience. The Dutch DJ/producer also is able to demonstrate his prodigious tastemaking abilities and impressive knowledge of the current music landscape. After Heldeep took off, Heldens introduced Heldeep parties to bring his radio show to life in form of live shows. This year on March 28th, the Heldeep Pool Party will be turning-up at Delano Beach Club on South Beach. This is a must for Miami Music Week party-goers as Heldeep Pool Party will provide the perfect soundtrack to move and groove by the pool to music curated by yours truly, Oliver Heldens and other special guests. If you are going, grab your tickets here
5. His Insane Dancing/Shuffling Skills
Fans who follow Oliver Heldens on social media and/or have seen him live can't deny that the kid has skills when it comes to dancing/shuffling. He has posted numerous videos online of himself tearing up the rug in front of his DJ booth while "Overdrive (Gecko)" or "Last All Night (Koala)" was playing in the background. In terms of moon walking, he could be a close second to Michael Jackson but that's a debate for another time. If you go to see Oliver Heldens in Miami this year, don't be surprised when he starts moving his feet completely in sync to his funky beats.