The music industry is one of the hardest, yet most appealing industries to break into. It takes a combination of genuinely good music, a devoted team, and expert marketing to excel and reach the top. For Oliver Heldens
, his career is a phenomenon with how quickly the 19 year old has risen in popularity, but hard work and dedication played a vital role in this. From the humble roots of producing "Gecko" from his bedroom to now becoming one of the world's leading tastemakers, the Dutch producer and his team made every right move to ensure that his groovy music made its way into the ears of hungry listeners. To demonstrate this, let’s take a quick travel through time from Oliver Heldens
’ musical beginnings to his current position in the dance music landscape.
When the ID that became “Gecko” surfaced via Tiësto
’s Musical Freedom imprint in late 2013, fans immediately gravitated to the original’s funk-saturated rhythm yet big room appeal, and posed questions as to who was the mastermind behind the track. When Oliver Heldens
revealed his identity, many people questioned as to where he came from. The young producer had been producing a wide variety of music until that point, but it was this defining moment that would change his career forever.
Six months later after some serious traction, Oliver's new and improved version of "Gecko," “Overdrive (Gecko)
” was officially released with the soulful vocals of Becky Hill layered over the groovy original. The new original skyrocketed music charts and debuted #1 on the UK Dance and Singles Charts reinforcing the track’s success. In June of 2014, Oliver Heldens
established himself as one of dance music’s rising stars to watch out for with a #1 under his belt and would go on to perform at some of the hottest events in the world.
The Belgian festival, Tomorrowland
, is an event that every dance music fan dreams of attending. This past July, Oliver Heldens made his Tomorrowland debut rocking the global crowd with his own cuts, secret weapons, and other current favorites. His set was highly buzzed about following the festival and Heldens had officially made his live DJ sets a focal point of his artistic image. Now that he had secured his reputation as an adept producer and live performer, he tackled his next venture: establishing himself as a curating tastemaker.
In July, Oliver Heldens
launched his Heldeep Radio Show where he would mix the sounds of past and present to craft an hour of the best house music out there. Heldeep signifies Heldens’ attempt to move beyond the run of the mill producer and look towards a long-term role in the dance music space. His radio show provides an outlet for upcoming producers to showcase their music to a wide audience at the discretion of Oliver who will play the role of tastemaker. To exemplify his curation skills, Oliver Heldens took over his own Essential Mix for two hours of the highest quality future, deep, and melodic house on the market.
To end the year on the highest of notes, Oliver Heldens released his second original, “Last All Night (Koala),” which again surged up the UK charts hitting #2 at its debut. The crossover nature of the track provided Oliver Heldens to make his way onto the commercial radio waves and expose future house to an audience that would potentially never be exposed to it. With these defining moments under his belt in less than a year, it is clear that this is only the beginning for the young Dutch producer. Having his foot in so many avenues and working tirelessly at his craft, Oliver Heldens has set himself up for an even bigger 2015 where he will achieve even more in his musical expedition.
Oliver's latest original, “Last All Night (Koala)," along with the remix package, is available on Spotify and iTunes
, so have a listen if you haven't already!