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Avicii Hits 2 Million Facebook Fans, Gives Away New Track : 2 Million

Wednesday, May 30, 2012
Daniel Taibleson

Here's What Avicii had to say to his fans about reaching 2 Million Like's on facebook: "To celebrate the 2 million likes mark on Facebook, we wanted to give something to the fans and let them decide. The free AVICII track "Two Million" is the result. THANK YOU each and EVERY one! <3<3<3<3<3<3<3<3<3<3<3<3<3<3<3" Click the little arrow underneath "Info" on the side of the soundcloud player to download the track for free! I believe that is 15 hearts (<3)....we love you 15 hearts back Avicii...but he's gotta stop wearing that Beanie... Being creative and creating random milestones to give away free tracks displays the power of promotion in the music industry. Kudos to Avicii's manager Ash for having the foresight to realize that giving away one track, can create a loyal fan and brand advocate for life. A person who will pay a lot more than the cost of a track to go to the next 10 Avicii concerts and buy Avicii merchandise. Whether artists what to admit it or not, the future of making money in the EDM industry does not lie in album or ¬†track sales. Every situation is different, but even giving away one track off of an album as a teaser would a great tactic for generating excitement about an albums release, and something I hope to see from artists in the future.