What do Dog Blood, Alex Metric, Zedd, Dillon Francis, Sub Focus, and Porter Robinson all have in common? Big fan bases and great music aside, they're all on the OWSLA record label.
OWSLA is a record label that was announced in August of 2011 and is owned by Sonny "Skrillex" Moore
, Tim "Bitvargen" Smith, Kathryn Frazier, Blaise James, and Clayton Blaha.
On the third edition of Skrillex's Mothership radio show, Skrillex revealed that the idea behind OWSLA's name comes from Richard Adams' classic fantasy novel "Watership Down." OWSLA is the name of an army of rabbits in the tale.
Porter Robinson claimed the first release to the label, with his EP "Spitfire." The album was an instant success, selling more than 27,000 downloads on Beatport within the first two weeks of release.
Without a doubt, OWSLA artists have bass. When listening to artists like KOAN Sound, Jack Beats, and Skream, you know why they're on a label that Skrillex has a stake in. But consider the trance-infused creations of Seven Lions
, crazy moombahton groove of Dillon Francis
, and the hardstyle flavor of Showtek, and you'll realized that OWSLA is definitely not a Skrillex cookie-cutter label. OWSLA attracts talent– and diversity within that talent as well.
Take for example San Francisco-based M Machine
. Formerly known as Metropolis, this electronic music trio has released some heavy-hitting remixes to Passion Pit, Kill the Noise, and Arty tracks, but also has showcased their unique style in haunting tracks like "Shadow in the Rose Garden."
Clayton Blaha, publicist for Biz 3 publicity firm, and founding member of the OWSLA label, says the label takes a common sense approach when choosing artists to sign on.
"Artists will be hand selected by Skrillex and the OWSLA team in an effort to unite under a cohesive theme of friendship and integrity - as well as bass," Blaha told Billboard
This year, the OWSLA label has a lot of artists to keep an eye on. One is Dog Blood– a side project of Skrillex and Boys Noize that has already been wildly successful. Fans got their first opportunity to see Dog Blood in action at Ultra Music Festival– either in person or on the live stream of the event. Dogs Blood
Here's a quick video from their packed set at Coachella, in which you can see this duo in action, starting off the set with their track "Middle Finger":
If you're attending the Electric Daisy Carnival
this year, you can catch them on the HARD stage.
is another OWSLA artist to watch out for this year. Kill Paris, otherwise known as Corey Baker, is a Los Angeles-based producer that started gaining a following after putting out tons of (great!) tracks up for free download on his Soundcloud.
Check out this track from Kill Paris, up for free download on his Soundcloud
As far as what's coming next on OWSLA, it looks like Kill Paris has some great things up his sleeve. Check out his track "Catch Me," which showcases a style he dubs "future funk."
OWSLA has put out a lot of great releases so far, after being around for a little more than a year and a half. Stay tuned for more releases from OWSLA, we'll definitely keep you in the know at OTB!
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