Wynn Las Vegas Launches Wynn Social
The Wynn seems to genuinely be in touch with their audience (people like us), and must have cool enough people running their marketing & PR efforts to understand how the creation of their new Site, Wynn Social, resonates with the youthful EDM enthusiast’s that we are. Wynn Las Vegas will allow guests from across the globe a behind the scenes look into its premier nightlife scene, focusing on the roster of 36 celebrated resident DJs, through an innovative digital content platform and social media hub, Wynn Social.
“Celebrity DJs, electronic dance music, and social media continue to grow faster and faster, and Wynn Social brings them all together,” said Steve Wynn, Chairman and CEO of Wynn Resorts. “We’ve taken the energy and excitement of our clubs outside the walls of Wynn and Encore, and created a unique digital experience people can be part of, no matter where they are.”
The lineups at XS, Tryst, Surrender and Encore Beach Club provide an array of talented DJs for the dedicated fan base. From deadmau5 to David Guetta, Afrojack to Diplo, the resort is combining its exclusive access to these rising stars with cutting edge technology and strategic partnerships to create an unprecedented nightlife and social media site.
A partnership with Klout, the standard for influence, will offer those influential in social media exclusive perks, such as opportunities to meet Wynn Resident DJs before their sets, or a virtual “key” to Wynn nightclubs, unlocking a world of new music from top DJs. Wynn Social will also have the capability to display live streaming events and promote unique virtual and in-person fan experiences.
Wynn Social brings users behind the velvet ropes and into DJs’ lives through personal interviews, original features like “In Your Bag” and “Wynn Secrets,” footage from beyond the booth and new mixes through the Ultra/Wynn music label. Within the site, Tiësto discusses his start in the business and Steve Aoki reveals how he first fell in love with the game of poker. Wynn Social will host updated content and intimate conversations all in one location alongside event listings, videos, photos, and social media feeds for all four of the resort’s club venues. The site also allows guests the option to book both table and room reservations as well as exclusive room packages.
“It’s been such an incredible experience to DJ for the nightclubs at Wynn Las Vegas,” said Steve Aoki. “The people, the energy and the sound have grown so quickly, to the point where Wynn is now one of the most important gathering points for dance music. Plus, I get to play poker after every show, which makes me that much happier.”
The lifestyle site not only demonstrates the continued dedication from the resort and its nightclubs to the electronic dance music scene, but also represents Wynn’s new position as an innovator in the digital space. For the latest information and updates, please visit www.wynnsocial.com.
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