Electronic dance music (EDM) is now a $6.2 billion global industry as reported by Billboard.com and the International Music Summit in Ibiza, Spain. Meanwhile, EDM
earned 2.3 billion views on YouTube and 8.4 million likes. Despite the genre’s rapidly growing popularity, it has still been a battle to get the recognition it deserves at mainstream shows and festivals. SXSW
expands its EDM line-up, events and parties in 2015 with A-listers like Odseza
and new and emerging talent.
Here’s what to expect this year.
Montreal native A-Trak
takes to the turntable at the Gypsy Lounge on March 20. He got his start as a teenager and quickly held five DMC World Championship titles, later appearing in ads for Adidas and Cadillac. He spent years as Kanye West's tour DJ and advisor before founding his own label Fool's Gold
. Now living in New York, A-Trak is responsible for some of the careers of other DJ favorites like Flosstradamus
and Kid Cudi. The Dig
points out that his brother is lead singer of Chromeo
, a headliner for Crssd
Fest 2015 in San Diego.
plays the Hype Hotel at midnight on March 21 spanning across hip hop, R&B and dance. He first dabbled in music as a singer and guitarist before discovering drum loops and sampling. In 2014 he started the Soundcloud page “Secret Songs” and it took off and grew into a personal imprint.
Currently residing in Oakland, California, DJ Halo rose to the top after remixing and re-imaging tunes by Sage Francis, Serengeti and 50 Cent. His universal approach to music encompasses drum 'n' bass, jungle and hip-hop to name a few. Halo held DJ residencies at the Knitting Factory in New York, Galapagos in Brooklyn, and Karma New York and hosts a syndicated podcast through Rapreviews.com. He's currently obsessed with creating remixes and original instrumental productions. Fans can look for his digital and graphic art as he expands his creativity to new mediums. Catch Halo at Mohawk Indoor on March 20.
Griz at Pandora Discovery Den
Stop by the Pandora Discovery Den for four days of live music starting March 18 at The Gatsby where notable guests Odesza
perform. Detroit native Griz's SXSW appearance coincides with his March release of “Say It Loud” via his All Good Records imprint. Griz describes his sound as "electro-soul" and takes musical inspiration from Squarepusher and Aphex Twin
The Windish Agency Annual SXSW Day Party
Head to the House of Vans at Mohawk on March 20. The inside stage features Cathedrals, Wolf Alice, Elliphant
, Shura, Son Lux and Only Real. An outside stage features Odesza, Lida, Borns, Always, Natalie Prass and Juice. You’ll see Odesza making the rounds at other EDM events, performances and parties at the Hype Hotel, Parish and the Austin Convention Center. Harrison Mills of CatacombKid and Clayton Knight of BeachesBeaches started recording together after meeting at Western Washington University. The duo has been commissioned to create remixes for Angus and Julia Stone. Check out the whole Windish Agency lineup
holds an eclectic background in sports, the Dallas social scene and the arts. She's a former Division 1 basketball player and Dallas socialite. During the day, she takes photographs specializing in fun, on-location shoots. It's only been two years since Duffey decided to learn how to spin and rapidly tore through the ranks in Dallas nightlife. She's currently working with Timbaland to develop her sound. Catch her at the 405 Club on March 20 at SXSW.
Are you headed to SXSW?
Who are you most excited to see? What do you think about the festival as a whole?
How about the city of Austin? It's never had a large EDM scene but is home to artists like Cardinal
. Will Texas ever be a hot bed for EDM talent? Or remain firmly in the clutches of Country Music....Let me know in the comments section below!