With "The Jam" gaining a release through Columbia/Sony at the start of summer, UK based house producer Kideko has been moving from strength to strength ever since. He managed to do something awesome with this track, which borrows those instantly recognisable vocals from Technotronic's 90's dance classic "Pump Up The Jam."
Now, the official video has landed and it's quite something. With Kideko's grooving bass/house bassline providing a starting point, the visuals take the viewer on a somewhat surreal journey, focusing on the travels of a content looking bobbing head. Starting in a tiny, quiet village, the video and track finishes up with the head partying away with a large group of revellers.