Article | Onlythebeat

Behind The Beat | Pleasurekraft on Style, Kraftek Invites, and More

Wednesday, July 23, 2014
Wesley McLaughlin

Pleasurekraft is a production duo made up of Kaveh Soroush and Kalle Ronngardh.  With a solid mix of underground techno and tech house they will make you groove.  We recently caught up with Kaveh at Q Nightclub in Seattle on July 10th and had a quick sit down with him while Harvard Bass played a set, before it was time for Pleasurekraft to hit the decks. Pleasurekraft OTB: How do you make your music stand out against other 4/4 tracks? PK: The easiest way I could answer that is we try to have a hook in our tracks where a lot of this music is very loop & groove based and won’t have any kind of hook. OTB: What digital audio workstation (DAW) do you guys use? PK: We use Logic X, some projects will vary especially if it is a collaboration, but generally speaking we are on Logic. OTB: Going along with that do you use any analog equipment? PK: No we don't really use any analog hardware, we are a lot of in the box stuff.  I know there are going to be analog old school freaks out there but at the end of the day when you’re routing everything through a virtual DAW, you might be using analog but you're not recording in the same way they were back in the 80’s and 90’s.  That signal gets processed digitally anyways in the box software is just too good nowadays. OTB: What goes into playing something like your Kraftek Technicolor Invite since it is such a lengthy set? PK: For me when I have a time slot that is much longer I don't feel rushed to play just big tracks but if you play an hour and a half at a festival you have got to play the bombs.  It is like a Michael Bay film, but when you get 4, 5, 6 hours you can really build up your set and it's great. Pleasurekraft OTB: What is your favorite or the best remix you think anyone has done of one of your tracks? PK: DJ Anna’s remix of Sexus is amazing, Mike Vale’s remix of Anubis is amazing, I am sure I am forgetting something someone has done that’s been great though.  Vice’s remix of The Most Dangerous Game was great, it’s hard to choose one.  I would say Sexus is my favorite.  When I first heard DJ Anna’s remix, right when I heard it I was like Jesus I'm embarrassed by the original. OTB: When that happens do you play the remix more often than the original? PK: Yes the original was already out and when her remix came out I played the hell out of that track. OTB: Have you guys signed any new artists to Kraftek recently that we should be on the lookout for? PK: There’s a Sicilian guy named Paul Ursin, his track we signed comes out July 21st called 28 drums and I mean it is just a brilliant record from a guy no one has heard of really so that’s always exciting when you get to help break an artist.  When I heard it it was so good that it didn't need a remix or an EP.  I told him, "I am going to put it out on its own, I don't care if you are not that known the track is that strong." OTB: Are there any venues that you’ve played at recently that haven't been very well set up? PK: Haha yes, but I can't answer that! I thought you were going to go the other way with that question.

Let us know what your favorite Pleasurekraft original or remix is in the comments below!!